If you’re in a sales situation in which you’re soliciting a service or product, there’s some tips that may be helpful when talking to other companies. There are times during a year which are great times and sometimes that may not be quite as excellent. As I always say in almost any information I give, each industry differs, so this is much more of a generalized theory than anything else.
Instead of get wordy and lengthy in my excuse and rationale, I will supply best and worst instances:
Best Times for B2B advertising:
(First of year amounts begin )
* Between the dates of the 10th during 25th of any month except December. (Meat of month not as invoices )
(moves up somewhat because of holidays)
(Some firms prefer to dump extra funds to escape taxation )
* First of January, April, July & October (Generally first of every quarter for quarterly businesses )
Worst Times for B2B advertising:
* Any vacation period. (companies could be shut )
* The week leading up to the tax obligations. (company owners worried and occasionally facing large invoices )
(This can be either hit or miss. While it can be the finest, it may also be the worst)
(End of quarter for quarterly businesses )
* Weekends. (This is obvious, but Saturday and Sunday are most Most Likely the worst)
When it’s company to client, it is a very different ballgame since weekends are fantastic for clients, together with vacations. You must always attempt to market 365 days per year in some manner, but place more emphasis on the prime, or even best-selling times.